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Leveraging
Knowledge Communication for Innovation - Framework, Methods and
Applications of Social Network Analysis in Research and Development
The
paradigm of social network analysis (SNA) is
widely recognized as a potential approach to analyze, evaluate, and
influence communication processes. Here, the author argues that SNA
proves
useful as a theoretical concept and as a practical tool for knowledge
communication in research and development (R&D).
The
context of
innovative knowledge generation in organizational R&D environments
is introduced very broadly with reference to the existing literature.
The pragmatic approach of networks is outlined as a powerful concept to
grasp the social relationships between individuals as well as between
social aggregates for conceptual and analytical purposes.
Based on
three case studies, methods of SNA are simplified and illustrated
according to their basic steps to meet practical needs and show their
usefulness for business practice. Moreover, the book provides examples
for interventions and follow-up activities to improve processes of
organizational knowledge communication based on SNA.
Book information:
Tobias
Müller-Prothmann: Leveraging
Knowledge Communication for
Innovation. Framework, Methods and Applications of Social Network
Analysis in Research and Development. Series: European University
Studies, Series V: Economics and Management, Vol. 3189. Frankfurt a.
M., Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2006. XIV, 278
pp., num. tables and graphs. DE-ISBN: 3-631-55165-7 / US-ISBN:
0-8204-9889-0.
Please
download complete book
details as pdf-file here (79KB).
Contents:
Perceptions
of Knowledge, Knowledge Society and
Knowledge Mangement - Communities and Social Networks in Organizational
Knowledge
Communication - Theoretical and Empirical Relevance of Social Networks
and the Generation of Innovations - Methods and Applications of Social
Network Analysis as a Knowledge Management Tool - Inter-organizational
Knowledge Community Building - Expert Identfication and Knowledge
Transfer - Entrepreneurial Networking.
Download
complete table of contents here
(pdf-file, 304KB).
Now
complete book available online: Leveraging
Knowledge Communication for Innovation.
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