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Leveraging Knowledge Communication for Innovation – Framework, Methods and Applications of Social Network Analysis in Research and Development

The paradigm of social network analysis (SNA) is widely recognized as a potential approach to analyze, evaluate, and influence communication processes. Here, the author argues that SNA proves useful as a theoretical concept and as a practical tool for knowledge communication in research and development (R&D).

The context of innovative knowledge generation in organizational R&D environments is introduced very broadly with reference to the existing literature. The pragmatic approach of networks is outlined as a powerful concept to grasp the social relationships between individuals as well as between social aggregates for conceptual and analytical purposes.

Based on three case studies, methods of SNA are simplified and illustrated according to their basic steps to meet practical needs and show their usefulness for business practice. Moreover, the book provides examples for interventions and follow-up activities to improve processes of organizational knowledge communication based on SNA.

Book information:
Tobias Müller-Prothmann: Leveraging Knowledge Communication for Innovation. Framework, Methods and Applications of Social Network Analysis in Research and Development. Series: European University Studies, Series V: Economics and Management, Vol. 3189. Frankfurt a. M., Berlin, Bern, Bruxelles, New York, Oxford, Wien, 2006. XIV, 278 pp., num. tables and graphs. DE-ISBN: 3-631-55165-7 / US-ISBN: 0-8204-9889-0.

Please download complete book details as pdf-file here (79KB).

Contents:
Perceptions of Knowledge, Knowledge Society and Knowledge Mangement – Communities and Social Networks in Organizational Knowledge Communication – Theoretical and Empirical Relevance of Social Networks and the Generation of Innovations – Methods and Applications of Social Network Analysis as a Knowledge Management Tool – Inter-organizational Knowledge Community Building – Expert Identfication and Knowledge Transfer – Entrepreneurial Networking.

Download complete table of contents here (pdf-file, 304KB).

Now complete book available online: Leveraging Knowledge Communication for Innovation.

Publications on Knowledge and Innovation Management, Social Network Analysis, and Communication in Organizations

Bormuth, A., Gross, D., Langenberg, L., Müller-Prothmann, T. (2012): KMmaster als Lessons-Learned-Plattform bei TE Automotive. In: Andrea Back, Norbert Gronau und Klaus Tochtermann (Hrsg.): Web 2.0 und Social Media in der Unternehmenspraxis, Grundlagen, Anwendungen und Methoden mit zahlreichen Fallstudien, 3. Auflage, pp. 262-268, München: Oldenbourg Verlag.
Müller-Prothmann, T. (2011): Innovation Networks. In: George A. Barnett (ed.): Encyclopedia of Social Networks, pp. 416-418. London: SAGE Publications.
Müller-Prothmann, T. (2011): Be Inspired. In: Automotive Agenda 11, 3. Ausgabe 2011, Springer Fachmedien Wiesbaden, pp. 67-69.
Müller-Prothmann, T., Stein, A. (2011): I²MM – Integrated Innovation Maturity Model for Lean Assessment of Innovation Capability, full academic paper at the XXII ISPIM Conference 2011: Sustainability in Innovation, June 12-15, 2011, Hamburg/Germany.
Müller-Prothmann, T. (2010): Netzwerkanalyse in der Innovations- und Wissensmanagementpraxis. In: Christian Stegbauer, Roger Häußling (Hrsg.): Handbuch Netzwerkforschung, pp. 835-845, Wiesbaden: VS Verlag für Sozialwissenschaften, Springer Fachmedien
Müller-Prothmann, T., Pinternagel, S. (2010): Give Lead Users the Lead. Integration of Requirements Engineering into Innovation Processes, accepted as full academic paper presentation at the XXI ISPIM Conference 2010: The Dynamics of Innovation, June 6-9, 2010, Bilbao/Spain.
Müller-Prothmann, T., Pinternagel, S. (2010): Give Lead Users the Lead. Requirements Engineering as a Method for Systematical Elicitation of Future Market Demands within the Innovation Process, extended abstract presentation at the ICEME 2010 International Conference on Engineering and Meta-Engineering 2010, Orlando/Florida, April 6-9, 2010.
Haarmann, J., Kahlert, T., Langenberg, L., Müller-Prothmann, T. (2009): K.exchange: A Systematic Approach to Knowledge Transfer of the Aging Workforce. In: The Icfai University Journal of Knowledge Management, Vol. VII, No 3&4, May&July 2009, pp. 27-40.
Müller-Prothmann, T., Dörr, N. (2009): Innovationsmanagement. Strategien, Methoden und Werkzeuge für systematische Innovationsprozesse, München, Wien: Hanser.
Müller-Prothmann, T., Rhinow, H. (2009): ‘Innovation Profiler’ – Identification and Prioritisation of Innovation Factors Based on Social Network Analysis, paper presentation at the XX ISPIM Conference 2009: The Future of Innovation, June 21-24, 2009, Vienna/Austria.
Borovac, S., Golata, J., Müller-Prothmann, T., Behnken, E. (2009): Integration of Customer Knowledge for the Generation of Service Innovation. In: A. S. Kazi, P. Wolf, P. Troxler (eds.): Supporting Service Innovation through Knowledge Management. Practical Insights and Case Studies., KnowledgeBoard & Swiss Knowledge Management Forum, pp. 62-81.
Wersig, Gernot (2009): Einführung in die Publizistik- und Kommunikationswissenschaft. Erweitert und aktualisiert von Jan Krone und Tobias Müller-Prothmann, Baden-Baden: Nomos.
Müller-Prothmann, T., Frost, I. (2008): The KMmaster® Framework for Electronic Collaboration and Knowledge Management. In: J. Salmons, L. Wilson (eds.): Handbook of Research on Electronic Collaboration and Organizational Synergy, Hershey/PA: Information Science Reference, pp. 516–530.
Müller-Prothmann, T. (2008): Konzept für eine integrierte Ideen- und Wissensmanagementplattform, in: Ideenmanagement, Deutsches Institut für Betriebswirtschaft, Vol. 34, No. 4, pp. 108-112.
Dörr, N., Behnken, E., Müller-Prothmann, T. (2008): Web-based Platform for Computer Aided Innovation. Combining Innovation and Product Lifecycle Management. In: IFIP 20th World Computer Congress: Proceedings of the Second Topical Session on Computer-Aided Innovation, Milano/Italy, September 7–10, 2008, Boston: Springer.
Müller-Prothmann, T., Behnken, E. & Borovac, S. (2008): ‘Innovation Management Devils’ – A Disruptive Factor Based Analysis of Innovation Processes. Full academic paper presented at the XIX ISPIM Conference 2008: Open Innovation, Tours, France.
Haarmann, J., Kahlert, T., Langenberg, L., Müller-Prothmann, T. (2008): K.exchange – A Systematic Approach to Knowledge Transfer of the Aging Workforce. Paper presented at the HUMAV – Human Resource Management in European Aviation 2008, Berlin/Germany.
Müller-Prothmann, T. (2007): Social Network Analysis: A Practical Method to Improve Knowledge Sharing. In: A. S. Kazi, L. Wohlfahrt, P. Wolf (eds): Hands-On Knowledge Co-Creation and Sharing. Practical Methods and Techniques, Stuttgart, pp. 219-233.
Müller-Prothmann, T. (2006): Leveraging Knowledge Communication for Innovation. Framework, Methods and Applications of Social Network Analysis in Research and Development, Dissertation, Frankfurt a.M. et al.: Peter Lang.
Müller-Prothmann, T. (2006): Knowledge Communities, Communities of Practice, Knowledge Networks. In E. Coakes & S. Clarke (eds.): Encyclopedia of Communities of Practice in Information and Knowledge Management, pp. 264-271. Hershey/PA et al.
Müller-Prothmann, T. (2006): Use and Methods of Social Network Analysis in Knowledge Management. In E. Coakes & S. Clarke (eds.): Encyclopedia of Communities of Practice in Information and Knowledge Management, pp. 565-574. Hershey/PA et al.
Partl, H., Müller-Prothmann, T. (2006): Das Einsteigerseminar TYPO3 4.x für Webautoren, Heidelberg: bhv.
Haase, M. & T. Müller-Prothmann (2006): Networking for Knowledge and Information. Netzwerken für erfolgreiches Unternehmertum, fundiert, Das Wissenschaftsmagazin der Freien Universität Berlin, 02/2006, pp. 56-62.
Haase, M. & Müller-Prothmann, T. (2005): Knowledge Communication and Entrepreneurial Network Evolution. Paper presented at G-Forum 2005, 9. Interdisziplinäre Jahreskonferenz für die deutschsprachige Gründungsforschung, November 10-11, 2005, Jena, Germany.
Müller-Prothmann, T., A. Siegberg & I. Finke (2005): Leveraging Boundary-spanning Knowledge Community Building. Interventions from a Social Network Analysis in Inter-organizational R&D Environments. In N. Gronau, P. Pawlowsky, T. Schuldhauer, P. Schütt (eds.): Wissensmanagement. Motivation, Organisation, Integration, München, pp. 247-254.
Müller-Prothmann, T., A. Siegberg & I. Finke (2005): Inter-Organizational Knowledge Community Building: Sustaining or Overcoming the Organizational Boundaries?, Journal of Universal Knowledge Management, Volume 0, Issue 1, pp. 39-49.
Partl, H., Müller-Prothmann, T. (2005): Das Einsteigerseminar TYPO3. Der methodische und ausführliche Einstieg, Bonn: bhv.
Müller-Prothmann, T. (2005): Entrepreneurship in the Knowledge Society: Analysis of Entrepreneurial Network Evolution. Paper presented at the Sunbelt 2005, XXV International Social Network Conference, February 16-20, 2005, Redondo Beach, CA/USA.
Müller-Prothmann, T. & I. Finke (2004): SELaKT – Social Network Analysis as a Method for Expert Localisation and Sustainable Knowledge Transfer, Journal of Universal Computer Science, Volume 10, Issue 6, pp. 691-701.
Müller-Prothmann, T. (2004): Social Network Analysis as a Method for Expert Localisation and Sustainable Knowledge Transfer, Paper presented at the Sunbelt 2004, XXIV. International Social Network Conference, May 12–16, 2004, Portoroz / Slovenia.
Müller-Prothmann, T., Siedentopf, C. (2003): Designing Online Knowledge Communities: Developing a Usability Evaluation Criteria Catalogue. Paper presented at the Knowledge Management Summer School 03 – KM in Action, September 7–12, 2003, San Sebastian/Spain.
Müller-Prothmann, T. (2002): Neu mit System. Das Institut für Publizistik- und Kommunikationswissenschaft erhält einen neuen Internetauftritt. In: zedat4u, Hochschulrechenzentrum der Freien Universität Berlin, Herbst 2002, S. 57–59.
Müller-Prothmann, T. (2001): Non-Profit-Sektor: Organisationstypen. In: SOCIALmanagement 4/2001, S. 10–12.

You can access a selection of my papers also on SSRN at: http://ssrn.com/author=1081949

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