Regardless of whether companies generate strong sales or have to watch costs carefully when things aren’t going so well, the systematic management of innovations is at risk of being neglected. This is a fatal, creeping process. KHS competence talked to Tobias Müller-Prothmann, head of innovation management at Pumacy Technologies AG, about the appropriate handling of innovations.
KHS Competence: Dr Müller-Prothmann, it’s a long way from a brilliant idea to an innovative product that prevails on the market. When is innovation management successful?
Dr Müller-Prothmann: Innovation management itself doesn’t generate new ideas, and it doesn’t market new technologies. Rather, it supports the whole process from the early phase of idea generation to implementation to ensure that in the end a new product or service will prevail on the market. This, then, is the success.
Where do the enemies of innovations lurk in companies?
When a company is doing well, everyone focuses on growth, while in bad times the focus is on costs. Systematic innovation management can easily be neglected.